Typical Assignments

  • Comprehensive understanding of market conditions
  • Market entry feasibility studies
  • Market expansion, business development and product forecasts
  • Customer segmentation analysis and benchmarking
  • Customer perception of supplier product and service support (solution selling)
  • Competitive analysis and business intelligence
  • Distribution and logistic planning including purchasing research
  • International representation (part-time marketing mangers, local company image)
  • Identification of alliance and joint-venture partners including due diligence
  • Due diligence in acquisitions (privately held companies, divisions of major corporations, foreign-based firms, subsidiaries)
  • Identify research thrusts, technology assessments and core competencies including patent analysis.
  • Demand-building strategies and corporate development
  • Price monitoring and competitor pricing strategies
  • Marketing, sales, merchandising, promotion, distribution organizational planning
  • Purchasing research (raw materials, services and components sourcing, supply-demand balances, pricing and negotiation postures, procurement planning)
  • Monitoring (prices, competitor position, marketing programs, acquisition rational, licensing of technology)
  • Win-loss analysis
  • Strategic market planning
  • Experienced counsel to support clients in assessing and refining market plans. Does the client's approach include all critical market ingredients, are they balanced, and are they consistently and effectively applied? (This relates to sales approach, effective communication, merchandising efforts, distribution logistics performance, competitive business terms and conditions, promotional programs, advertising, packaging, and overall customer account-management).
  • Critical analysis of market development. Are strategies in line with local market realities? Are plans congruent with local conditions and market evaluation? Are plans effectively implemented?
  • Identification of information gap and analysis. Are market positions known -- both of the client and its competitors?
  • A strategic approach that serves as a compass in realizing long-term market vision.
  • Assessment of the structural basis and approach of the client's marketing strategy. Is the overall structure able to support market expansion and development?

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